ver Cuevana 3. Going Circular unlocks the secrets to an innovative concept called circularity -- an economic system that eliminates waste and saves the planet’s resources. The film tells the story of four visionaries from around the world - 102-year-old inventor Dr. James Lovelock, biomimicry biologist Janine Benyus, designer Arthur Huang, and financier John Fullerton - whose extraordinary experiences changed the way they think about humanity’s future. Each of their stories leads them to a fundamental reassessment of what our food, our cities, our financial system, even our fashion industry could look like if we create, produce, and distribute within Earth's natural boundaries.